Arwen Rebrand
Arwen is an AI platform for moderating, engaging and customising social media conversations. To help them unlock their next phase of growth and fundraising I refreshed their brand to reflect their market-leading solution.
To kick off the project I led an extensive discovery workshop and was able to identify key pillars to differentiate Arwen from its competitors. What followed was a swift, focussed brand sprint and a refreshed visual identity with scaleable brand assets.
“The potential of storytelling, having a partner who can do that across media is really valuable”
– Joel Bailey, Product & Service Director, Arwen
“It has helped us achieve the enterprise-ready state that was our ambition. Recent online ad campaigns featuring the illustrations have performed well, and their understanding of the tech sector made them an excellent partner”
– Joel Bailey, Product & Service Director, Arwen
Arwen, &above
Role
Lead Designer
Year
2024
Key Skills
Branding, Graphic Design, Design Direction, Design Leadership, Digital Design, Print Design, UX & UI Design, Illustration
Branding, Graphic Design, Design Direction, Design Leadership, Digital Design, Print Design, UX & UI Design, Illustration
Primary Deliverables
Visual Identity, Brand Guidelines, Website Design, Social Media Graphics, Custom Illustrations
Visual Identity, Brand Guidelines, Website Design, Social Media Graphics, Custom Illustrations
Chiara Novo, Project Management
Jerry Ogungbaro, Design Support
Jordan Richards, Creative Direction
Casilda Romero, Motion Design