Arwen brand refresh
Arwen is an AI platform for moderating, engaging and customising social media conversations. To help them unlock their next phase of growth and fundraising I refreshed their brand to reflect their market-leading solution.
To kick off the project I led an extensive discovery workshop and was able to identify key pillars to differentiate Arwen from its competitors. What followed was a swift, focussed brand sprint and a refreshed visual identity with scaleable brand assets.
“The potential of storytelling, having a partner who can do that across media is really valuable”
– Joel Bailey, Product and Service Director, Arwen
“It has helped us achieve the enterprise-ready state that was our ambition. Recent online ad campaigns featuring the illustrations have performed well, and their understanding of the tech sector made them an excellent partner”
– Joel Bailey, Product and Service Director, Arwen
Key skills
branding logo_design typography graphic_design design_direction editorial_design print_design UI_design iconography illustration animation
branding logo_design typography graphic_design design_direction editorial_design print_design UI_design iconography illustration animation
Primary deliverables
wordmark iconmark brand_guidelines UI_assets icon_set social_media_assets merch poster
ClientsArwen, &above
Year2024
Year2024
Thanks to
- Chiara Novo, project management
- Jerry Ogungbaro, graphic design support
- Jordan Richards, creative direction
- Casilda Romero, animation
Typefaces
— Clash Grotesk by Indian Type Foundry
— Satoshi by Indian Type Foundry
— Clash Grotesk by Indian Type Foundry
— Satoshi by Indian Type Foundry