BFF rebrand

Beyond Food Foundation are a charity who transform lives with kitchen-based programs. &above worked with them to build a new brand and website over a series of fast sprints, allowing the charity's trustees and service users to be directly involved in the feedback process.

I joined the project to build on their new logo, tighten up the guidelines and drive the creative direction for the brand through print and digital collateral, including a comprehensive website and design system.

“In our crumbling society, we all need compassion. The mental health crisis, affects and hurts us all. When life unravels, we all feel pain. Our kitchen-based programs, bring purpose back to all. Putting employment back on the menu, we return respect. We’re for everyone; because we’ve each had a second chance. Here, anyone can cook their heart out, sharing the honour.”

– Beyond Food Foundation

Key Skills
branding typography graphic_design design_direction editorial_design campaign_design print_design Ul_and_UX_design iconography illustration animation design_leadership

Primary Deliverables
brand_guidelines website design_system UI_assets icon_set campaign_assets OOH social_media_assets merch poster flyer signage