OQC Brand Refresh

In 2023 Oxford Quantum Circuits were looking to become enterprise-ready with a goal of raising $100m in Series B funding. They approached &above to develop their brand strategy, refresh their visual identity and overhaul their website to reflect their market-leading products.

After a series of thorough strategy sessions I lead the new visual direction for the company to best communicate their newly defined brand values. As per their new strategy guide, I evolved OQC’s brand to combine their advanced technology with humanity and identity.

The Process

I highlighted OQC’s technical expertise with strong monospaced type and the transformational benefits of their work with geometric sans serifs.

By sticking to an elegant, minimalist look I strengthened OQC’s identity to appeal to potential investors. It showed their maturity while still underscoring their philosophy and technological prowess.

Before beginning work on the new OQC website I created clear guidelines to ensure the project transitioned seemlessly from the brand to the website phase.

Key Skills
Branding, Logo Design, Graphic Design, Typography, Design Direction, Digital Design, UX & UI Design, Print Design, Illustration

Primary Deliverables
Visual Identity, Brand Guidelines, Website Design, Social Media Graphics, Print Collateral