PKF Global Sans Pro
Ascend Studio approached me to design and develop an update for PKF International's brand font, PKF Global Sans. They were experiencing visual and technical issues with the existing font files so needed a solution that gave them consistency and clarity across their entire brand.
The result was PKF Global Sans Pro – a geometric sans serif typeface in Regular and Bold weights. Used across all their internal and external communications, in both print and digital, at large and small-scale, the design emphasises clarity and legibility while still echoing the curved forms of the PKF logo.
Key skills
typography type_design branding graphic_design editorial_design
typography type_design branding graphic_design editorial_design
Primary deliverables
typeface brand_guidelines
ClientsPKF International, Ascend Studio
Year2025
Year2025
Thanks to
- Harry Stewardson, design direction